WHY WE'RE HERE
Beginning with our original inspiration on the Bright Angel Trail, our mission is driven by:
wanting to accompany you in your everyday life,
sustain you in the thrill of your adventures,
support you in the pursuit of your dreams,
and help you to always keep going.
In our endeavors, we constantly strive to create innovative and one-of-a-kind products, incorporate sustainability in all aspects of manufacturing and materials, build a diverse and dynamic team, and positively impact the communities in which we live and work.